Knowing what your brand stands for and delivering your brand promise consistently is the key to creating loyal, committed customers. Consumer preferences are the strongest when a brand promise is unique and delivered through an outstanding customer experience. Since your employees are responsible for delivering this experience, how can you be sure your brand promise is consistently delivered to your customers?

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Veganism is more than just a hot food trend; an increasing amount of people are choosing to embrace this lifestyle. If you are a restaurant owner or a chef and you are not including vegan recipes into your menus, you are missing out on a growing, loyal following. What was once on the fringes is now mainstream. The Economist declared 2019 as the year of the vegan.

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There are many elements that create Sales Process for an organization. At its simplest form, the client process involves developing leads, qualifying accounts, understanding needs, serving those needs with your product or service, handling objections and closing the sale. One of the more critical elements involves the delicate balance in the relationship between salespeople and the sales manager. Where many sales managers fall short is not in the managing of the client process above, but in defining sales accountability for each salesperson. As a sales manager have you established sales tools to monitor each salesperson’s productivity? Is there buy-in from the sales team on your process, goals, and direction? Is the team in a position to pivot if markets begin to fluctuate and goals are in jeopardy?

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