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Brand Development: Spicer Energy Services

Under the parent company, Spicer Plus, Spicer Energy Services joins a prestigious group of companies that lead the effort to provide fuel to homes and businesses throughout the region. Businesses include Spicer Advanced Gas (Propane), Mohegan Oil, Advanced Heating Oil, Sunshine Oil, and Spicer Hearth & Home. This company has been around for 105 years growing from a small ice & wood delivery company to a leader in commercial and residential propane, full service and discount oil, fireplace and cast-iron stoves sales.

Bridge controls the messaging for each brand and creates platforms and synergies for the benefit of the parent.

Spicer approached Bridge with idea of creating a separate division that performed many services under one umbrella as well as showcased their new venture into HVAC Heating and Cooling Solutions. Spicer Energy Services was created.

SKILLS NEEDED
Brand Messaging, Creative, Media Buying & Management, Print & Digital Design, Video, Photography, Email Marketing, SEO, SEM, Web Development, Promotions, Reputation Management, Social Media Marketing, Apparel, Copywriting
CATEGORIES
Business Development, Brand Strategy, Sales Process
INDUSTRY
Energy
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