Sales Process: Velocity
Velocity is northeast based with a presence in New York, Connecticut, Massachusetts and New Hampshire. Founded in 1986, Velocity offers innovative and complete printing and marketing distribution systems to help create, organize, store, allocate and deliver marketing materials locally, nationally, and worldwide.
Velocity approached Bridge with brand identity needs as they wrestled with extending their services to help clients gain control of their communications materials. The brand was solely known as an off-set printing company and needed a modern look to help prove their capabilities at an “asset security” level. Velocity asked Bridge to assist in the development of the new division in look, feel and process. As the new division took hold, Bridge formalized their VELO™ Sales Process of discovery, planning and implementing corporate communication solutions to new and existing targets.