Join the Team of Experts
Account Manager
Bridge Marketing is looking for a flexible, savvy Account Manager to oversee a wide spectrum of marketing initiatives from start to finish. Every job at Bridge Marketing is cross-functional and this position is no different. From client contact, creative concepting, project planning through delivery and billing, this role will ensure projects meet the highest level of quality, follow assigned deadlines and stay within budget. In some instances, he or she will serve as the liaison between our clients and our leadership team. Our agency is growing, and this is the perfect opportunity to play a key role in helping us support our clients while you learn all aspects of our business. You’ll always be challenged, as no two days are the same, you’ll be exposed to diverse clients, requests and projects. Bridge Marketing is an established boutique marketing firm located in Mystic, CT that lives by the creed: “Your Brand is Everything…You Should Live & Die By It!” We consider ourselves the guardians of our clients’ brand messages and with a high level of passion, we communicate those messages to target audiences using relevant forms of media.
Responsibilities Include:
- Ensure the agency is proactively meeting client needs.
- Organize and manage marketing initiatives independently while closely collaborating with department teams and agency leadership.
- Review deliverables for accuracy against client needs. If necessary, communicate with vendors to ensure production requirements are met.
- Utilize project management software to coordinate tasks, on time and meeting client expectations and budget.
- Maintain regular client contact becoming an integral part of their team.
- Participate in and sometimes conduct client meetings.
- Provide regular status reports to agency leadership, updating them on schedules, opportunities or key areas of concern.
- Research and analyze client industry and customers.
- Develop a knowledge of brand strategy, objectives and goals.
- Proactively seek out new vendors for both improved quality and greater value.
- Help facilitate and implement a streamlined workflow of agency processes. Anticipate setbacks or opportunities for process and production improvement and proactively communicate with leadership when potential issues or opportunities arise.
Desired characteristics, qualifications and skills:
- Bachelor’s degree and or 2+ years of hands-on project management experience.
- Marketing agency experience a plus.
- Strong communication skills.
- Strong analysis and critical thinking skills.
- Ability to self-manage, plan, execute, and juggle multiple projects and priorities.
- Aptitude and interest in research.
- Deadline and detail-oriented.
- Strong leadership qualities.
Required for consideration:
- Salary Requirements
- Resume
- Cover Letter
Interested? We'd love to hear from you! Please email your cover letter and resume.
Graphic Designer
Bridge Marketing is looking for an experienced full-time Graphic Artist with a diverse skill set to join our marketing team. The successful candidate will use their knowledge of graphic design to produce engaging email marketing, digital ad banners, as well as produce social media images, advertising and print collateral. The candidate will be responsible for creative design and assistance with other aspects of our creative and production environment. Applicants must have a solid design portfolio to display their abilities. Candidate must be organized, detail-oriented, motivated and possess an exceptional work ethic.
Responsibilities Include:
- Collaborate to develop concepts for all channels; offer new ideas and clearly and effectively present concepts to the team.
- Share creative and strategic expertise to drive improvements in team’s overall effectiveness.
- Support the Sales and Marketing team by producing revenue generating assets including corporate identity, brochures, programs, direct mail, invitations, flyers, email marketing, etc.
- Revise, resize and modify existing art files.
- Review and implement changes in a timely manner.
- Prepare and coordinate creative work from concept to pre-press; assuring projects are press-ready and on time.
- Maintain a brand consistency throughout all channels.
- Manage and maintain graphics archives.
- Remain abreast of trends in design and technology to ensure creative solutions are relevant and reflective of the current marketing environment.
Desired characteristics, qualifications and skills:
- Bachelor’s degree in graphic design, communications, marketing, or related field.
- Minimum of 3-5 years of professional design experience coming from an agency or corporate marketing/creative team.
- Self-motivated with excellent communication skills.
- Superior conceptual and critical-thinking abilities.
- Understanding of basic marketing principles.
- Ability to design with the marketing goal and audience in mind.
- Able to receive and respond to creative direction, but also generate original creative solutions.
- Attention to detail and the ability to prioritize and manage work to adhere to critical project timelines in a fast-paced, multi-tasking environment.
- Experience in communicating with clients regarding design and changes.
- Experience in communicating with outside vendors regarding pre-press and production.
- Proficient in all aspects of print, digital and mobile design.
- Extensive experience and proficiency with current graphic design software and tools, practices and procedures including Adobe Creative Suite, specifically: Photoshop, Illustrator and InDesign.
- Knowledge of WordPress CMS and other web development languages to manage website content.
- Prior usage of Constant Contact, Mail Chimp or similar program with responsive email design.
Required for consideration:
- Salary requirements
- A visual portfolio demonstrating creative talent, that includes website, emails and other digital and print assets.
- Cover Letter
Interested? We'd love to hear from you! Please email your cover letter and resume.
Content Specialist
Are you passionate about creating marketing content?
If so, then Bridge Marketing is looking for you! We are currently seeking a Content Writer/Strategist to join our Marketing team based out of our corporate office in Mystic, Connecticut. Bridge Marketing, a boutique marketing firm that breathes: “Your Brand is Everything… You Should Live & Die By It!” We consider ourselves the guardians of our clients’ brand messages and with a high level of passion, we communicate those messages to target audiences using all relevant forms of media. Our job is to influence consumer behavior and with this continual goal in mind, we are searching for the next addition to our team. Reporting to our VP of Brand Marketing, this position is the perfect combination of content strategy and hands-on execution.
Responsibilities Include:
- Develop a deep understanding of our clients. Build a solid content marketing strategy that will position each client assigned as the key player in the market.
- Develop and own brand voice and tone. Make sure content meets our high editorial standards, reflects each client’s voice & brand guidelines and provides benefits to their target audience and customers.
- Create the world’s most amazing content. Identify and work within key campaign themes to build various types of content. Run integrated content marketing campaigns to drive brand awareness and revenue pipeline. Develop and manage client editorial calendars.
- Work with the rest of the marketing team to distribute content and amplify across channels. Be ready to try out new things to get our clients’ content in front of new audiences.
- Build and track benchmarks for measuring success and ROI. Implement new tools and processes for effective creation and measurement of content.
- Write excellent copy that reflects our clients’ brand values across channels including but are not limited to: blogs, email newsletters, social media support, website and ad copy.
Desired characteristics, qualifications and skills:
- Strong writing and storytelling skills. BS/BA in Marketing, Journalism, PR, or Communications preferred. 3+ years’ experience as a content writer preferred.
- Strategic mindset. You understand our customers, our space, and consumer marketing. You are able to build the content marketing strategy to enable our clients and our company to grow.
- Hands-on, get-it-done attitude. We are a powerful small business and we are looking for someone who is not afraid to roll-up their sleeves and get things done. You will produce content, build new integrated campaigns and scale programs.
- Great communicator. Your job is critical to our success and you are comfortable at communicating and sharing information internally with the team and externally with our clients.
- Flexibility and willingness to adapt your ideas to the needs of our clients.
- Understanding of SEO principles. Being able to create content that resonates with our clients’ audience and ranks well.
- Attention to detail. You hit your deadlines with great project management skills.
Required for consideration:
- Salary requirements, salary will be based on experience
- Resume
- Cover Letter
Interested? We'd love to hear from you! Please email your cover letter and resume.
Digital Marketing Specialist
Bridge Marketing is looking for a qualified Digital Marketing and SEO Specialist to take a leading role on a variety of digital projects. The ideal candidate will not only be proficient in the latest online marketing strategies, but will also be able to think strategically about projects and play a role in creating integrated campaigns on owned, shared, and paid channels. You will be working on multiple client accounts across a variety of industries and verticals, but you’ll always have the same goal: to get the client the best possible results. In your day-to-day, you’ll manage a range of digital marketing and content projects, and advise clients on all aspects of digital strategy. We require a high level of creativity, attention to detail, and both project and people management skills. We’re looking for a team player, driven by creative intuition, who is able to roll up their sleeves and get some serious work done.
Responsibilities Include:
- Analysis online data to provide feedback to our internal team, as well as research, strategy, SEO strategies and goals, and performance highlights to our clients.
- Understand client goals, create and execute strategies to exceed defined goals.
- Own, manage and grow digital channel strategies for clients.
- Creation, management, and optimization of multiple digital ad campaigns simultaneously and track success metrics.
- Collaborating with our in-house team to prepare, plan, and execute link building and content marketing strategies.
- Assist with strategic development for SEO and digital campaigns, starting from proposal, kick-off and extending thru post-launch and analysis stages.
- Defining and building keyword lists based on clients’ objectives.
- Perform daily account management for a variety of clients.
- Work with leadership to explain and modify strategic plans.
- Understand and stay current on industry trends.
Desired characteristics, qualifications and skills:
- Three to five years of full-time experience in digital marketing or advertising (agency experience preferred).
- BA/BS in Marketing or equivalent working experience.
- A solid understanding of current digital marketing & SEO best practices.
- In-depth experience with website analytics tools such as Google Analytics, as well as website architecture, structure and hierarchy.
- Experience with SEM (Google AdWords, Display Ads, etc.)
- Strong face-to-face, telephone, and email communications skills.
- Ability to prioritize and manage multiple obligations; meet deadlines while under pressure; self-discipline.
- Strong analytical skills, with the ability to analyze data, draw conclusions, and develop recommendations/improvements based on those results.
Required for consideration:
- Salary requirements
- Resume
- Cover Letter
Interested? We'd love to hear from you! Please email your cover letter and resume.
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